People have been coming together in communities focussed around common interests, since cave man times. In the technology business they have been known as user groups.
Whether it was to hunt the woolly mammoth, or gathering food, politics, creating a business, fighting for a cause, book clubs, networking meetings, learning…
Community Benefits for your Business
If you focus on building relationships with community members you’ll realise benefits beyond just sales. Product enhancement ideas, or even completely new product ideas and possibly a whole lot of competitive information as well.
People often talk about the benefits of connecting with people across social media, the reality is that for a single organization it’s often impossible to connect with all those people.
Communities however, typically enable people to support each other. It’s in your best interest to help support communities.
A four part Guide for Businesses to Leverage Communities
Available on Request
CRUX – A framework for engaging with Communities