Communities
People have been coming together in communities focussed around common interests, since cave man times. In the technology business they have been known as user groups.
Whether it was to hunt the woolly mammoth, or gathering food, politics, creating a business, fighting for a cause, book clubs, networking meetings, learning…
Community Benefits for your Business
Communities provide a captive audience who are interested in products/services such as yours.
The members of a community often help each other, thereby 
reducing your costs of support.
Community members are often great sources of further connections (leads) for you.
If you focus on building relationships with community members you’ll realise benefits beyond just sales. Product enhancement ideas, or even completely new product ideas and possibly a whole lot of competitive information as well.
Most Importantly:
People often talk about the benefits of connecting with people across social media, the reality is that for a single organization it’s often impossible to connect with all those people.
Communities however, typically enable people to support each other. It’s in your best interest to help support communities.
A four part Guide for Businesses to Leverage Communities
Understanding Community Member motivations
Understanding the Community Leader
How to connect and build a relationship with communities
Community Initiatives the Logical Way
Available on Request
CRUX – A framework for engaging with Communities
