WHY SHOULD YOU CARE?

1. Social Media has overtaken pornography as the #1 activity on the web(Source: Socialnomics)

2. The Ford Explorer launch on Facebook generated more traffic than a Super Bowl Ad(Source Social Car News)

Hmmm… SO WHAT? How does that apply to YOUR BUSINESS? Watch the video below to know why you should care…

3. How Social Media Changed Corporate Communication (video)

How Community and Social Media Changed Corporate Communication

4. Social Media and Business Intelligence – why it affects you and how you can also gain competitive intelligence.

Social Media and Business Intelligence

IF YOU’VE SEEN THE ABOVE VIDEOS you might want to skip the next section, to our four part guide to Leverage Social Media For Your Business

Social Media for your business

It provides a great marketing and communications platform, which enables easy sharing and hence greater and faster reach to potential new sources of business leads.

Social Media enables businesses to easily engage with customers thereby providing an opportunity to build better relationships with customers.

It is a great listening platform providing data for business intelligence. Enabling companies to understand the likes and dislikes of customers, their pain points, identifying advocates and fans and competitive information.

It enables easy creation and access to a number of online communities thereby helping customer support and other business functions.

You can gather inputs for product teams via reviews and opinions, feedback and suggestions.

Understanding Social Media

Social media is a set of technologies(tools, websites) which enable people to connect in a variety of ways at blazing fast speeds across multiple devices.

Whether it’s to share short messages(e.g. Twitter), whether it’s to share photos(Flickr), or even video (YouTube)… or social sites which allows a combination of the above(Facebook, MySpace, Google+ etc.).

Social media technologies often help transfer power from institutions to people.

Social media has changed the dynamics of communication between people and between business and it’s customers.It has made it easier for people to come together and form communities.

A FOUR PART GUIDE: FOR BUSINESS TO LEVERAGE SOCIAL MEDIA

1. DOWNLOAD – Mapping existing Biz Functions to Social Media

2. READ – Evaluating Social Media tools and technologies, Business ROI of Social Media

3. Do – Conduct an audit of your Social Media activities, and apply it to your business (refer to video below)

Leveraging Social Intelligence Within Your Business

4. Need help with the above? OR Want more (Implementing a Social Media Policy within your company, Successfully manage your Business reputation with Social Media, Crisis Management in the Social Age) –> Connect with us HERE

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Social Media For Business